Shein has insisted that Xu was born in China. The Guardian notes that Xu is depicted in Chinese media coverage as an average student of poor origins. However, other sources indicate that Xu was born in 1984 in Shandong province, and was educated at Qingdao University of Science and Technology. According to The Guardian, some sources have described him as a Chinese-American who graduated from George Washington University (GWU). Information on Xu's educational and career background remains elusive as of 2022, with sources conflicting on details of his biography. Shein, originally named ZZKKO, was founded in China in 2008 by entrepreneur and search engine optimization (SEO) marketing specialist Chris Xu (Xu Yangtian). History 2008–2012: Foundation and early business model In recent years, Shein has found itself in the middle of several controversies including trademark disputes, tax evasion, human rights violations, and health and safety concerns. According to Bloomberg Businessweek and others, Shein's business model has benefitted from the China–United States trade war, particularly in regards to tax advantages.
Shein was valued at $100 billion after a funding round in April 2022. In 2022, Shein generated US$24 billion in revenue, a total almost as large as established retailers Zara and H&M. In 2022, the company fully moved its headquarters from China to Singapore for regulatory, international expansion, and financial reasons – while keeping its supply chains and warehouses in China. The company has established its supply chain in Guangzhou with a network of more than 3,000 suppliers as of 2022. Beginning in 2012, Shein began to establish its own supply chain system, transforming itself into a fully integrated retailer. The company was initially compared to that of a drop shipping business, as it was not involved in design and manufacturing, instead sourcing products from the wholesale clothing market in Guangzhou. Known for selling relatively inexpensive apparel, Shein's success has been credited to its popularity among Generation Z consumers. People shopping for clothes on Huejotzingo, Mexico. Founded in Nanjing, China in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. Shein ( / ˈ ʃ iː ɪ n/ SHEE-in styled as SHEIN Chinese: 希音 pinyin: Xīyīn) is an online fast fashion retailer headquartered in Singapore.
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